'09 Youth Saving Challenge to expand to entire month

MADISON, Wis. (12/9/08)--The National Youth Saving Challenge will expand from one week to the entire month of April in 2009. The National Credit Union Youth Week celebration is April 19-25.

The challenge, sponsored by the Credit Union National Association (CUNA), is expanding beyond youth week because one week isn't enough time for many credit unions that want to encourage youth deposits, according to Joanne Sepich, coordinator for National Credit Union Youth Week.

Also, spring break typically occurs sometime in April, but not the same week nationwide. More days for the celebration result in more opportunities to visit a credit union or in-school branch to make a deposit, Sepich said.

Why not turn the Youth Week into a Youth Month?

While that is a possibility for 2010 and beyond, many credit unions that have participated since the first celebration in 2002 have limited resources. CUNA plans to survey 2009 Youth Week participating credit unions this summer on ways to expand Youth Week.

courtesy of cuna.org