Study: Social media's results hard to judge

FARMERS BRANCH, Texas (7/23/09)--Measuring the effectiveness of social media campaigns is difficult for interactive marketers, according to a new study by Forrester Research, which could have implications for credit union marketers considering use of social media channels.

Of the 119 interactive marketers asked between May and June to rank such measurement capabilities on a scale of 1 to 10--"1" being "novice" and "10" being "expert"--the average response was 4.5 (LoneStar Leaguer July 22).

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Courtesy of cuna.org