NEW YORK (7/20/09)--Thirty percent of U.S. Internet users recently surveyed say they go online to manage their finances. That sounds like a lot, but don't get cocky. In the scheme of things, "managing finances" isn't a popular reason to log on. In fact, it is No. 19 on a list of 21 reasons to go online.
The Ruder Finn Intent Index, conducted in second quarter 2009 by the Ruder Finn public relations agency, found that the No. 1 reason to go online was to "pass the time." Of those surveyed, 100% said this was a reason they log on (eMarketer July 17).
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Courtesy of cuna.org
Wednesday, July 22, 2009
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