CU launches rewards-based wellness program

SAN ANTONIO (6/4/08)--Security Service FCU has partnered with Spectrum Athletic Clubs to provide an activity-based, rewards program for its employees in Texas and Colorado.

With the new CU Fit program, all 1,300 employees of the $4.376 billion asset, San Antonio-based credit union are eligible to receive a free health club membership that includes rewards-based activity incentives and online support.

"It's a significant investment," said David Reynolds, president/CEO of the credit union. "These are well-spent dollars that mean our employees are healthier, happier and more fit--and that benefits them, their families, the credit union and our members."

The move by Security Service FCU is an example of two major shifts in corporate wellness programs, the credit union said. First, more businesses are taking on the responsibility for developing and implementing programs that traditionally have come through insurance companies.

Second, there's a growing movement toward values-based benefits programs in which benefits are viewed as a corporate investment, rather than an expense.

"We definitely view this as an investment in our employees and their families," Reynolds said. "We value our employees. CU Fit is a beneficial program that we hope will contribute to their success, just as they contribute to the success of the credit union."

courtesy of cuna.org